Michael Craddock
About Michael Craddock
Michael Craddock is the Co-Founder and CEO of Turopium Sports and Entertainment, with extensive experience in the gaming and esports sectors. He has held various roles, including Co-Founder at Kairos Group and Kairos Media, and has worked with notable companies such as Red Bull and Twitch.
Work at Kairos Group
Michael Craddock serves as Co-Founder and CEO at Kairos Group since 2015. In this role, he focuses on strategic leadership and operational management. His responsibilities include overseeing various projects and initiatives that align with the company's mission in the gaming and esports sectors. Under his leadership, Kairos Group has developed a reputation for innovation and excellence in audience engagement and content development.
Current Role at Turopium Sports and Entertainment
Since 2020, Michael Craddock has held the position of Co-Founder at Turopium Sports and Entertainment. His role involves driving the company's vision and strategy within the sports and entertainment landscape. Craddock's experience in the gaming industry informs his approach to audience engagement and content creation, contributing to the company's growth and market presence.
Background in Esports and Gaming
Michael Craddock has a diverse background in the esports and gaming industries. He co-founded Kairos Esports, where he contributed to the development of competitive gaming initiatives from 2017 to 2020. Prior to that, he worked at Twitch/MLG, gaining experience in streaming and audience interaction. His time at Crytek and Red Bull further solidified his expertise in content creation and audience development.
Education and Expertise
Michael Craddock studied at Ashfield, where he developed foundational skills that have supported his career in the gaming and esports sectors. He possesses expertise in audience development, focusing on engaging and expanding viewership across digital platforms. Additionally, he has a strong background in social media promotion, particularly within competitive gaming, and specializes in developing content deals in the gaming industry.
Previous Experience in Leadership Roles
Before his current ventures, Michael Craddock served as CEO of Lightning Pandas from 2017 to 2019. His leadership experience includes managing teams and driving strategic initiatives. He has also worked as a freelance writer for Red Bull, where he contributed to content creation on a global scale. His varied roles have equipped him with a comprehensive understanding of the gaming and entertainment industries.