Kakao
Kakao supports digital transformation and environmental sustainability through various programs and initiatives, including aiding traditional markets and promoting eco-friendly practices.
Digital Transformation Programs for Traditional Markets
Kakao supports traditional markets through its '단골시장' program, which provides digital education, marketing support, and advertising funds to merchants. Operating for three years, the program has aided 111 markets and 1,472 merchants. The company also offers a '톡채널 지원' program to enhance effective customer communication, including 1:1 digital tutoring and promotional materials. Additionally, Kakao's '우수시장 조성 프로그램' identifies and supports exemplary digital transformation cases, while the '후속지원 프로그램' continuously improves the capabilities of participating markets.
Local Commercial District Support Initiatives
Kakao extends its support beyond traditional markets with the '단골거리' project, which focuses on local commercial districts. This initiative aligns with Kakao's broader efforts to bolster small businesses, empowering them with digital tools and resources tailored to their specific needs. The company's investment in digital transformation funds, which totaled 211 billion KRW as of March 2023, demonstrates its commitment to nurturing local commerce.
Environmental Sustainability Programs
Kakao is proactive in promoting environmental sustainability through its '액티브그린' initiative. Aiming for 100% renewable energy usage at its Jeju headquarters and net-zero carbon emissions by 2040, Kakao employs a '카본인덱스' to measure the environmental impact of user activities. Programs such as '그린 선물하기,' '제로웨이스트' search features, and '친환경 포장' reflect the company's commitment to eco-friendly practices. The '카카오메이커스' platform supports the sale of surplus agricultural products, while the '그린 디지털' campaign encourages eco-friendly digital habits.
Commitment to Social Responsibility
Kakao's commitment to social responsibility is evident in its '카카오같이가치' platform, which facilitates social contributions and donations. The '카카오임팩트' foundation addresses social issues through innovation. Additionally, Kakao promotes digital citizenship education for youth with its '사이좋은 디지털 세상' initiative and supports digital creators via '카카오창작재단.' These initiatives reflect Kakao's dedication to leveraging its platforms and resources to contribute positively to society.
Recognition and ESG Ratings
Kakao has received notable recognition for its Environmental, Social, and Governance (ESG) efforts. In 2022, the company earned an AA rating from MSCI and received an A rating in the integrated ESG evaluation from the Korea ESG Standards Institute for two consecutive years (2021-2022). Furthermore, Kakao was selected as 'Top 1%' in its industry by S&P Global in 2023, affirming its leading role in sustainable and responsible business practices. The company publishes an annual ESG report detailing its sustainability initiatives.