Kantar
Kantar provides expertise in various research and consulting services across multiple industries, with a global presence and a focus on sustainability.
Services
Kantar provides a comprehensive array of services that cater to various aspects of business intelligence and market research. These services include advertising, media, and public relations expertise, audience measurement, analytics, brand growth strategies, consulting, consumer and shopper insights, retail analysis, customer experience management, and innovation. Additionally, Kantar offers in-depth research services and sustainability consulting to assist brands in developing sustainable practices.
Sector
Kantar operates across a wide range of industries, providing tailored services to meet the specific needs of each sector. These industries include automotive and mobility, consumer packaged goods, energy and utilities, fashion, beauty and luxury, finance, hospitality, leisure and travel, life sciences, media, retail, and technology and telecommunications. By offering industry-specific insights and solutions, Kantar supports their clients in achieving sector-specific goals and addressing unique challenges.
Global Presence
Kantar boasts a global presence with offices strategically located across multiple regions. These include Africa and the Middle East, Asia Pacific, Europe, Latin America, and North America. This extensive reach enables Kantar to provide localized insights and support to clients around the world, ensuring that their services are relevant and effective within diverse market contexts.
Kantar Marketplace
The Kantar Marketplace is an automated market research platform designed to empower insights professionals, marketers, and agencies. It offers a diverse range of tools and resources to facilitate efficient market research processes. Users can access a variety of insights-related functionalities, leveraging Kantar's extensive data and analytical capabilities to make informed business decisions and drive successful marketing strategies.
Sustainability Efforts
Kantar is actively engaged in promoting sustainability through various initiatives. Notably, the company has developed a Sustainability Sector Index, which serves as a guide for brands aiming to implement sustainable practices. This index provides valuable insights into sustainability trends and benchmarks, helping organizations align their strategies with environmental and social responsibility goals.