Veronica French
About Veronica French
Veronica French serves as the Senior Director of Demand Generation at Karat, where she leads a team focused on growth and digital marketing strategies. With a background in demand generation and digital marketing across various companies, she brings extensive experience and certifications to enhance marketing performance.
Work at Karat
Veronica French serves as the Senior Director of Demand Generation at Karat, a position she has held since 2023. In this role, she leads a team that specializes in demand generation, growth marketing, digital marketing, and account-based marketing (ABM). She utilizes her expertise in Google and HubSpot certifications to enhance marketing performance. Veronica applies her knowledge of disruptive strategy to align marketing efforts with the overall business goals of Karat.
Previous Experience in Demand Generation
Before joining Karat, Veronica held the position of Director of Demand Generation at Replicant from 2020 to 2022. She also served as Senior Director of Demand Generation at Replicant for a brief period from 2022 to 2023. Additionally, she worked at Workrise as Senior Manager of Digital Marketing from 2019 to 2020. Her extensive experience in demand generation spans multiple roles and organizations, contributing to her current expertise in the field.
Background in Digital Marketing
Veronica has a solid foundation in digital marketing, having worked at Oracle as a Digital Marketing Strategist and Team Lead for North America Marketing from 2016 to 2018. She also held the position of Senior Manager of Digital Demand Generation at Oracle from 2018 to 2019. Earlier in her career, she worked as a Growth Marketer at Talkdesk and as a Growth Hacker at Everwise, both in the San Francisco Bay Area.
Education and Certifications
Veronica holds a Bachelor of Arts degree in Sociology and Economics from McGill University. She also completed the International Baccalaureate Diploma at Greengates School Mexico. In 2020, she studied Disruptive Strategy at Harvard Business School Online. Her educational background supports her strategic approach to marketing and demand generation.
Mentorship and Community Involvement
In addition to her professional roles, Veronica is actively involved in mentorship through her position at Young Women's Alliance, where she has served as a mentor since 2024. She is also a member of Revenue Collective since 2020, contributing to her professional network and growth in the marketing field.