Karine Abbou PhD
About Karine Abbou PhD
Content Strategist with a track record of 15 years in conceiving, launching, executing, and managing B2B content projects and content marketing strategies for lawyers and law firms, venture capitalists firms, real estate multifamily firms, dentists, outdoor advertising companies, and digital marketing agencies. My focus is on how AI is impacting content marketing, content strategy, and SEO. There are 4 ways I can help you: ✅ Content strategy consulting: I can help you transform your website into a content hub, your best bet to both rank in Search and get discovered in Chat. ✅ Newsletter "The AI content strategist": Your weekly roundup of AI news, tips, insights, resources, and tools to supercharge your content strategy. ✅ Workshop: Train your marketing team leadership team to AI and its impact on Marketing: “Introduction to AI marketing” and “How to optimize your content strategy for the future of Search”. ✅ Community: If you’re a woman working in marketing willing to rethink your job through the lens of AI, consider joining my community: Women 💜 AI Marketing Community, a place designed to bring together women working at the intersection of artificial intelligence and marketing. We are now 27 from both Europe and The US. Tons of learning. And X10 more fun! My scope of skills: ▲ Web project management + content management ▲ Market research + benchmarks ▲ Influencer's marketing strategy ▲ Content strategy ▲ Content marketing and digital (market research and market trends) instructor ▲ Speaking ▲ AI Marketing Columnist "Le Nouvel Economiste" ▲ Content creator: + 500 content created on content marketing, marketing strategies, and AI marketing ▲ Publishers of 2 newsletters in French and English ▲ YouTube host: own marketing show ▲ Fundraising ▲ Strategic marketing partnerships I'm the Author & Co-Author of 2 marketing books: ▲ "Content Marketing: The American Methodology," with a foreword by Joe Pulizzi, renowned as the "Godfather of Content Marketing." (in French) ▲ Co-author of "The Most Amazing Marketing Book Ever" alongside 35 top marketing experts in the United States. Awards & rankings: ▲ Ranked in the Top 100 start-ups to invest (2018) ▲ Ph.D. in Law referenced in the French "Assemblée Nationale" Report for the Reform of Bankruptcy Law in 2004.