Erin Case
About Erin Case
Erin Case serves as the Senior Director of Strategic Partnerships at Keap, where she focuses on enhancing marketing strategies through influencer collaboration and business automation. With extensive experience in partner marketing and a background in supporting small businesses, she has held various roles in marketing and strategy across multiple organizations since 2003.
Current Role at Keap
Erin Case serves as the Sr. Director of Strategic Partnerships at Keap since 2024. In this role, she focuses on developing and managing strategic partnerships that enhance the company's outreach and effectiveness in the market. Her responsibilities include leveraging her extensive experience in marketing and partnerships to drive growth and foster collaboration with key stakeholders.
Previous Positions at Keap
Prior to her current role, Erin held multiple positions at Keap. She worked as the Director of Influencer and Franchise Partnerships from 2022 to 2024, where she was responsible for building relationships with influencers and franchise networks. Before that, she served as the Sr. Manager of Partner Marketing and Acquisition from 2021 to 2022, focusing on marketing strategies to acquire and engage partners.
Professional Background
Erin has a diverse professional background in marketing and partnership management. She began her career at CEA as a Sr. Marketing Specialist and has held various roles at Infusionsoft, including Sr. Partner Marketing Manager and Sr. Manager of Omnichannel Strategy. Her experience also includes positions at Zenefits, Nomadic Agency, and Ocean Media, where she developed skills in digital strategy and account management.
Education and Expertise
Erin earned a Bachelor of Interdisciplinary Studies with a focus on Business and Sociology, and a minor in Communication from Arizona State University from 1999 to 2003. Her educational background complements her expertise in business automation, marketing strategies, and partnership development. She has a strong emphasis on helping small businesses refine their messaging and enhance their marketing efforts.
Marketing Skills and Interests
Erin Case has a passion for creating marketing collateral and implementing email marketing strategies tailored for small businesses. She specializes in utilizing influencers to enhance marketing strategies and has experience in event marketing and crafting effective sales pitches. Her skills extend to business automation across sales, marketing, operations, and workflows, making her a valuable asset in the marketing field.