Nicole Gilotti
About Nicole Gilotti
Nicole Gilotti serves as the Director of Content Production at Keap, where she focuses on enhancing the customer journey through innovative email and CRM strategies. With a background in marketing and a strong educational foundation, she has held various managerial roles in notable companies, including P.F. Chang's and PetSmart.
Current Role at Keap
Nicole Gilotti currently serves as the Director of Content Production at Keap, a position she has held since 2022. In this role, she focuses on enhancing the customer journey through innovative content strategies. Her leadership in content production aligns with Keap's mission to support small businesses with effective marketing solutions. Prior to this role, she was the Senior Manager of Content at Keap for four months, starting in 2021.
Previous Experience at Keap
Nicole Gilotti has extensive experience at Keap, where she worked in various capacities from 2018 to 2022. She began as the Senior Email Marketing Manager, where she developed email marketing strategies that improved customer engagement. Following this role, she transitioned to Senior Manager of Content for a brief period before becoming the Director of Content Production. Her tenure at Keap has been marked by a strong focus on customer relationship management.
Professional Background
Nicole Gilotti has held several significant positions in marketing and content management prior to her current role. She worked at P.F. Chang's China Bistro as Manager of Loyalty Programs and Direct Marketing from 2015 to 2018. Before that, she was the Senior Manager of Customer Relationship Marketing at PetSmart from 2013 to 2015. Her career also includes a seven-year tenure at Harrah's Entertainment as Database Marketing & Advertising Manager and a position at 3M Company as Global Strategic Sourcing Agent.
Education and Expertise
Nicole Gilotti holds a Bachelor of Science in Chemical Engineering from Cornell University, where she studied from 1995 to 1999. She furthered her education with an MBA from Stanford University Graduate School of Business, completing her studies from 2004 to 2006. Her academic background supports her expertise in both traditional and digital advertising, as well as her focus on customer engagement through loyalty programs.
Methodologies and Specializations
Nicole Gilotti specializes in managing loyalty programs aimed at driving customer engagement and retention. She has implemented methodologies such as Six Sigma, Kaizen, and Agile to enhance operational excellence in content production. Her strategic approach to email and CRM initiatives has contributed to brand building and revenue growth across her professional roles.