Traci Mc Intyre
About Traci Mc Intyre
Traci McIntyre is an Academic Program Manager at Kinaxis, where she has worked since 2020. She has extensive experience in marketing and education roles at IBM and Cognos, focusing on business analytics and customer care.
Current Role at Kinaxis
Traci Mc Intyre serves as the Academic Program Manager at Kinaxis since 2020. In this role, she focuses on cultivating relationships with academic experts in fields relevant to Kinaxis. She engages in outreach to leading university programs to align with academic thought leaders and evangelizes academic outreach externally. Traci has developed curriculum around the RapidResponse platform to facilitate its integration into university programs.
Previous Experience at IBM
Traci Mc Intyre held multiple roles at IBM from 2011 to 2016. She worked as the Global Business Partner Marketing Manager for Business Analytics from 2011 to 2013 and for Big Data & Analytics from 2013 to 2015, both based in Ottawa. Additionally, she served as the Global Business Partner Marketing Manager for the Internet of Things for one year in 2015-2016. Her experience at IBM contributed to her expertise in marketing and analytics.
Career at Cognos
Traci Mc Intyre's career at Cognos spanned over a decade, from 1997 to 2008. She began as an Education Specialist for one year and then transitioned to the role of Worldwide Software Services Marketing Manager from 2008 to 2011. Additionally, she worked in Marketing & Communications for ten years. This extensive experience in marketing and education laid the foundation for her later roles in the tech industry.
Educational Background
Traci Mc Intyre studied at Carleton University, where she earned a Bachelor of Arts (BA) in Mass Communication/Media Studies. She also attended L’universite Canadienne en France and the ITI Information Technology Institute, where she achieved an Applied Information Technology Diploma. Her educational background supports her roles in marketing and program management within the technology sector.
Professional Development and Contributions
Traci Mc Intyre has made significant contributions to academic outreach in the fields of supply chain and analytics. She actively cultivates relationships with academic experts and engages with university programs to shape future leaders in these areas. Her work includes developing curriculum that integrates Kinaxis's RapidResponse platform into educational programs, demonstrating her commitment to bridging the gap between academia and industry.