Arnas Janickas
About Arnas Janickas
Arnas Janickas serves as the Vice President of Marketing at Kindred Group plc, where he oversees marketing strategies and operations across North America. He has extensive experience in managing large marketing budgets and building teams, having previously held roles as Marketing Director and Head of New Brands & Markets at the same company.
Current Role at Kindred Group
Arnas Janickas serves as the Vice President of Marketing at Kindred Group plc, a position he has held since 2020. He operates from New York, United States, where he directs the full marketing funnel and PnL across various domains. His responsibilities include overseeing Brand, Growth, CRM, Partnerships, Customer Service, SEO & Content, and Affiliates for a brand targeting the US and Canada markets.
Previous Experience at Kindred Group
Prior to his current role, Janickas held the position of Marketing Director at Kindred Group plc from 2019 to 2020 in the Greater New York City Area. He also served as Head of New Brands & Markets from 2018 to 2019 in London, United Kingdom. In these roles, he managed significant marketing budgets and focused on optimizing customer acquisition costs and lifetime value ratios.
Team Building and Management Skills
Janickas has experience in building teams from the ground up, successfully creating teams of over 50 individuals. He emphasizes an agile work environment, fostering a culture of testing and a growth mindset among his teams. His leadership has been instrumental in driving marketing strategies in competitive and regulated markets.
Educational Background
Janickas studied at ISM University of Management and Economics, where he earned a Bachelor of Science (BSc) in Economics from 2010 to 2013. He also attended Queen Mary University of London, achieving a Bachelor of Science (BSc) in Mathematics & Finance from 2007 to 2010. Earlier, he completed his studies at Vilnius Zverynas Gymnasium from 2004 to 2006.
Achievements in Brand Development
Throughout his career, Janickas has successfully built and launched brands and operations in seven countries across Europe and North America. He has overseen the entire project scope, from developing the initial business case to achieving the first sale, demonstrating his capability in international market expansion.