Ben Crouch
About Ben Crouch
Ben Crouch is the CRM Manager for the USA at Kindred Group plc, where he has successfully implemented planning cycles and reporting workflows for Unibet's CRM operations since 2020. He has a background in marketing and communications, having held various roles at Kindred Group and studied journalism and media at Cardiff University.
Work at Kindred Group
Ben Crouch has been employed at Kindred Group plc since 2020, currently holding the position of CRM Manager for the USA. In this role, he has successfully introduced planning cycles and key reporting workflows for Unibet's CRM operations in the United States. His responsibilities include managing a team of CRM specialists who focus on customer-facing touchpoints, enhancing the overall customer experience. Prior to his current role, he served as the Marketing Communications Manager from 2017 to 2020 and as the Content Manager from 2015 to 2017, both in London, United Kingdom.
Education and Expertise
Ben Crouch studied at Cardiff University, where he earned a Bachelor of Arts (BA) degree in Journalism, Film & Media from 2008 to 2011. He also completed A Levels at Henley College from 2006 to 2008. In addition to his formal education, he has been studying at the Chartered Institute of Marketing (CIM) since 2017, focusing on a Copywriting Masterclass, which enhances his skills in marketing communications.
Background
Before joining Kindred Group, Ben Crouch worked at GIMO Global Interactive Marketing Online Ltd as a Sportsbook Executive from 2013 to 2015 in London, United Kingdom. His career at Kindred Group began in 2015, where he transitioned from Content Manager to Marketing Communications Manager before taking on his current role as CRM Manager in the USA. His experience spans various aspects of marketing and customer relationship management.
Achievements in CRM Management
In his role as CRM Manager for the USA, Ben Crouch has automated CRM lifecycles across all US states using advanced technology platforms. This initiative has streamlined operations and improved efficiency within the CRM processes. His ability to implement planning cycles and reporting workflows has contributed to the effectiveness of Unibet's CRM strategies in the competitive US market.