Craig Corner
About Craig Corner
Craig Corner is the UK CRM Manager at Kindred Group plc, where he has worked since 2020. He has a background in marketing and customer engagement, with previous roles at Crystal Palace Football Club and Kindred Group plc.
Work at Kindred Group
Craig Corner has been employed at Kindred Group plc since 2020, currently serving as the UK CRM Manager. In this role, he leads the segmentation of the UK customer base to identify insights and target specific customer segments with tailored campaigns. Previously, he held the position of Bonus and Reward Senior Strategy Executive from 2019 to 2020, where he controlled the UK bonus budget and provided recommendations to the UK team. He also worked as an Acquisition Executive from 2017 to 2019, contributing to the company's customer acquisition strategies.
Education and Expertise
Craig Corner studied at Bournemouth University, where he earned a BA (Hons) in Media & Communications from 2013 to 2017. His academic background in Communication and Media Studies has equipped him with the skills necessary for his roles in marketing and customer relationship management. His expertise includes customer segmentation, campaign development, and compliance with UK legislation regarding customer communications.
Background in Sports and Marketing
Before joining Kindred Group, Craig Corner gained experience in the sports sector and marketing. He worked as a Marketing Assistant at Crystal Palace Football Club from 2013 to 2015 and as a Sports Writer for Football Republic in 2013. Additionally, he held a position as a Marketing Executive at LONDON Advertising from 2015 to 2016. His early career also included a role as a Groundskeeper at Crystal Palace Football Club from 2011 to 2013.
Customer Engagement Strategies
In his current role, Craig oversees the development of a comprehensive customer communication and reward strategy that spans all stages of the customer journey. He collaborates with customer experience and data teams to initiate research projects aimed at uncovering customer insights. His responsibilities also include supporting triggered email program tests and ensuring compliance with UK regulations regarding customer communications and rewards.
Industry Contributions
Craig Corner has participated as a guest on the Kindred Kick-Off Podcast series, contributing to discussions on industry trends and insights. His involvement in such platforms reflects his engagement with the broader community in the gaming and marketing sectors.