Danny Bekoe
About Danny Bekoe
Danny Bekoe serves as the Programmatic Team Lead at Kindred Group, where he has worked since 2019. He has a background in digital accounts management and ad operations, with previous roles at Ideal Media, Forward3D, and MGID Inc.
Current Role at Kindred Group
Danny Bekoe serves as the Programmatic Team Lead at Kindred Group plc, a position he has held since 2019. In this role, he focuses on enhancing the performance of the programmatic trading desk by establishing clear team structures and succession plans. He collaborates with various departments, including the Marketing Intelligence team, to leverage technology platforms and web analytics, aiming to improve campaign efficiency. His responsibilities also include developing programmatic strategies for multiple brands across different markets.
Previous Experience in Digital Marketing
Before joining Kindred Group, Danny Bekoe accumulated extensive experience in digital marketing. He worked as a Digital Accounts Manager at MGID Inc. from 2012 to 2013 and as an Ad Operations Analyst at Forward3D from 2014 to 2016. He also held the position of Programmatic Trading Manager at House of Kaizen from 2016 to 2018. His earlier role as a Digital Accounts & Support Manager at Ideal Media lasted for nine months in 2013. Additionally, he gained experience as a Marketing Intern at Linkdex in 2012.
Education and Qualifications
Danny Bekoe studied Business and Management at Brunel University, where he earned a BSc (Hons) from 2007 to 2010. Prior to that, he attended Croydon College from 2004 to 2007, obtaining a BTEC National Diploma in Business. His educational background provides a solid foundation for his career in digital marketing and programmatic advertising.
Expertise in Programmatic Advertising
At Kindred Group, Danny Bekoe owns the tech radar for programmatic-related tools and innovations. His expertise includes developing programmatic strategies tailored for various brands and markets. He works closely with heads of departments, country managers, and marketing managers to meet digital programmatic targets, showcasing his ability to integrate technology and analytics into marketing strategies.