David Goddard
About David Goddard
David Goddard is a CRM Manager at Kindred Group plc, with extensive experience in client services and media. He has held various roles in sports and entertainment, including positions at Enterprise Rent-A-Car, Footprint Sports & Entertainment, and CSM Sport & Entertainment.
Current Role at Kindred Group
David Goddard serves as the CRM Manager at Kindred Group plc, a position he has held since 2020. In this role, he is responsible for managing customer relationship management projects, demonstrating leadership and teamwork abilities. His focus includes enhancing client services and optimizing media strategies to improve customer engagement.
Previous Experience in Sports and Entertainment
Before joining Kindred Group, David Goddard held several positions in the sports and entertainment sectors. He worked as a Commercial Partnerships Manager at Footprint Sports & Entertainment from 2019 to 2020. Prior to that, he was a Sponsorship & Rights Manager at CSM Sport & Entertainment for one year, from 2018 to 2019. His experience includes working with various stakeholders to develop and manage commercial partnerships.
Education and Academic Background
David Goddard studied Business and Management at Oxford Brookes University, where he earned a Bachelor’s Degree from 2012 to 2016. Prior to that, he attended Millfield School, focusing on Business & Sport, and completed his high school education from 2007 to 2012. His academic background provides a foundation for his career in management and marketing.
Skills and Expertise
David possesses expertise in both Above The Line (ATL) and Below The Line (BTL) marketing strategies. He has strong commercial acumen, particularly within the sports and media industries. His skills include pitching and presenting, senior stakeholder management, and relationship building, which are essential for his roles in CRM and commercial partnerships.
Early Career and Work Experience
David Goddard began his career with various roles that provided him with diverse experiences. He worked as a Management Assistant at Enterprise Rent-A-Car for 11 months and held positions at JCDecaux as a Sales Account Planner and at Fulham Football Club for general work experience. He also gained experience in event management at venues such as Lord’s Cricket Ground and The Championships Wimbledon.