Gemma Dawson
About Gemma Dawson
Gemma Dawson is an Associate Creative Director at Kindred Group plc in London, England, with a background in design and brand strategy. She has held various creative roles in South Africa and the UK, including positions at Espresso DBN, DC Shoes, and Lyle & Scott.
Current Role at Kindred Group
Gemma Dawson currently serves as the Associate Creative Director at Kindred Group plc, a position she has held since 2020. In this role, she is responsible for overseeing creative projects and leading a team to develop innovative marketing strategies. Her experience in the gaming and betting industry contributes to her ability to create engaging content that resonates with the target audience.
Previous Experience at Espresso DBN
Prior to her current role, Gemma Dawson worked at Espresso DBN as an Art Director from 2008 to 2012. During her four years there, she played a key role in developing visual concepts and branding strategies for various clients. She also held the position of Graphic Designer for a brief period in 2008, where she contributed to design projects and gained foundational experience in the creative field.
Career at DC Shoes
Gemma Dawson worked as the Creative Brand Manager at DC Shoes from 2012 to 2015. In this role, she was responsible for managing the brand's creative direction and marketing initiatives in the Durban area of South Africa. Her work involved collaborating with cross-functional teams to enhance brand visibility and engagement.
Experience at Lyle & Scott
From 2015 to 2016, Gemma Dawson served as the Marketing & Creative Manager at Lyle & Scott in London, United Kingdom. In this position, she focused on integrating marketing strategies with creative design, ensuring that the brand's identity was consistently represented across various platforms.
Education and Qualifications
Gemma Dawson studied at Vega School, where she earned a BA in Brand Communications from 2005 to 2007. Her education focused on Design, Marketing, and Brand Strategy, equipping her with the skills necessary for her roles in the creative industry. Additionally, she completed her Higher School Certificate of Matriculation at Our Lady of Fatima Convent High School from 1993 to 2004.