Tashi English
About Tashi English
Tashi English serves as the Associate Director of Marketing Technology and Business Analysis at King & Spalding, where he has worked since 2020. With a background in marketing and technology, he has significantly enhanced engagement and impressions through strategic digital solutions and training programs.
Current Role at King & Spalding
Tashi English serves as the Associate Director of Marketing Technology & Business Analysis at King & Spalding since 2020. In this role, Tashi leads the marketing business analysis and digital technology functions, supporting the firm's business development objectives across over 40 go-to-market and industry teams. This position involves collaboration with 1,100 lawyers across 21 offices globally. Tashi is responsible for managing social media, e-commerce, and client-facing webinar products, enhancing traditional marketing touchpoints and promoting sustainability initiatives.
Previous Experience at King & Spalding
Tashi English has a significant history with King & Spalding, having worked in various roles from 2003 to 2020. Initially, Tashi served as a Marketing Specialist and later as a Marketing Research & Knowledge Management Analyst. From 2014 to 2020, Tashi held the position of Marketing Technology & Business Analysis Manager. In these roles, Tashi was involved in strategic marketing, planning, and execution, contributing to the firm's marketing efforts and enhancing engagement metrics.
Educational Background
Tashi English holds a Master of Business Administration (MBA) from Georgia Tech Scheller College of Business. Additionally, Tashi earned a Bachelor of Science (BS) in Marketing from South Carolina State University. Tashi has pursued further education in various areas, including Agile Project Management at the University of Cape Town through GetSmarter, and completed multiple certifications in data analytics and financial modeling from institutions such as Tecknoworks and Training The Street.
Marketing and Technology Expertise
Tashi English drives change adoption for technical and digital solutions, ensuring compliance with benchmarks and privacy regulations such as GDPR and CASL. This focus has led to annual increases in engagement and impressions by up to 50%. Tashi oversees application training and development programs, enhancing the technical capabilities of firm personnel. Additionally, Tashi directs the production and deployment of branded collateral in multiple languages, including web and microsites, mobile applications, and digital brochures.
Career at Upscale Magazine and CBRE
Before joining King & Spalding, Tashi English worked at Upscale Magazine as a Marketing Media and Advertising Sales Associate from 1996 to 1997. Tashi also served as a Regional Marketing Coordinator at CBRE from 2000 to 2003. These roles contributed to Tashi's foundational experience in marketing and business analysis, shaping the skills necessary for subsequent positions in the legal and corporate sectors.