Esarella Fernando
About Esarella Fernando
Esarella Fernando is a Product Marketing Manager at Kissflow, with a background in marketing and management. She has held various positions in marketing and editorial roles across multiple companies, including Adrenalin eSystems Ltd and McKinsey & Company, and has a strong academic foundation in business administration and English literature.
Work at Kissflow
Esarella Fernando has been serving as a Product Marketing Manager at Kissflow since 2022. In this role, she focuses on product marketing strategies and initiatives that align with the company's objectives. Her responsibilities include overseeing go-to-market strategies and product launches, leveraging her expertise in Low Code/No Code technologies. She continues to contribute to the growth and visibility of Kissflow's product offerings.
Previous Experience at Adrenalin eSystems Ltd
Prior to her current role, Esarella worked at Adrenalin eSystems Ltd as an Assistant Manager - Marketing from 2019 to 2022. During her tenure, she managed marketing efforts across South Asia, the Middle East, and the Asia-Pacific regions. Additionally, she held the position of Management Trainee at the same company for six months in 2019, where she gained foundational experience in marketing operations.
Career Background
Esarella's career includes diverse roles in marketing and editorial positions. She worked as a Production Editor at Straive for 11 months in 2015-2016, focusing on book production for Springer Science + Business. Earlier in her career, she was an Analyst at McKinsey & Company for nine months in 2014-2015, where she developed analytical and strategic skills that contributed to her marketing expertise.
Education and Expertise
Esarella holds a Post Graduate Diploma in Management from Loyola Institute Of Business Administration, where she studied Marketing and Change Management from 2017 to 2019. She also earned an MBA in Change Management and Marketing Strategy from Università Cattolica del Sacro Cuore in 2018. Her academic background is complemented by a Master of Arts in English Literature from Lady Doak College and a Bachelor of Arts from St. Mary's College.
Skills and Domain Knowledge
Esarella possesses significant experience in sales and TAM enablement, which enhances her marketing capabilities. She has domain expertise in Low Code/No Code technologies, allowing her to effectively communicate product value to diverse audiences. Her hands-on experience in building and setting processes for go-to-market strategies and product launches further solidifies her role in the marketing domain.