Ben Frutos
About Ben Frutos
Ben Frutos serves as the Director of Lifecycle Marketing at Klaviyo, where he has worked since 2021. He has extensive experience in email marketing, having held various roles at companies such as IBM, Bankrate, and CheetahMail.
Work at Klaviyo
Ben Frutos has served as the Director of Lifecycle Marketing at Klaviyo since 2021. In this role, he champions a culture of accountability and experimentation within his team. He focuses on optimizing customer touchpoints by collaborating with various departments, including Sales, Support, Product, and Engineering. His leadership has led to significant cost savings for the company, notably saving $500,000 through strategic MarTech stack consolidation and process streamlining. Frutos also plays a key role in mentoring and developing a global team of Lifecycle Marketers, facilitating their career growth and professional development.
Previous Experience in Email Marketing
Before joining Klaviyo, Ben Frutos held several positions in email marketing. He worked at IBM as the Head of Email Marketing from 2018 to 2021, where he managed email marketing strategies in New York. Prior to that, he served as the Associate Director of Email Marketing at Kaplan Test Prep from 2015 to 2018. His career in email marketing began at CheetahMail, an Experian Company, where he was a Client Relationship Manager from 2008 to 2011. Additionally, he worked at Bankrate, Inc. as an Email Marketing Manager from 2011 to 2015.
Early Career Background
Ben Frutos began his career in marketing with roles that laid the foundation for his expertise in email marketing. He worked as an Assistant Account Executive at Names In The News from 2000 to 2001 and later as an Interactive Account Executive at Statlistics from 2002 to 2004. These early experiences contributed to his understanding of client relationships and marketing strategies.
Education and Expertise
Ben Frutos studied Psychology at Chaminade University of Honolulu from 1998 to 1999. His educational background, combined with his extensive experience in marketing and email strategies, has equipped him with a unique perspective on consumer behavior and effective communication. This expertise is reflected in his current role, where he leads a team focused on lifecycle marketing initiatives.
Leadership and Team Development
In his role as Director of Lifecycle Marketing, Ben Frutos emphasizes the importance of mentorship and team development. He actively mentors a team of global Lifecycle Marketers, helping them advance in their careers. His leadership style fosters a collaborative environment where team members are encouraged to experiment and take accountability for their work, contributing to the overall success of the Lifecycle Marketing program.