Tori Shulman
About Tori Shulman
Tori Shulman is a Senior Manager of Demand Gen Marketing at Klaviyo, with extensive experience in digital marketing and advertising strategies. She has held various roles in prominent companies, including Visible Measures, Zipcar, and Digitas North America, and possesses expertise in programmatic media planning and data-driven advertising.
Current Role at Klaviyo
Tori Shulman serves as the Senior Manager of Demand Gen Marketing at Klaviyo, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that drive demand generation efforts. Her expertise in translating data into actionable advertising strategies is integral to her current responsibilities.
Previous Experience in Digital Marketing
Tori has extensive experience in digital marketing, having held various roles across multiple organizations. She worked at Visible Measures as a Senior Campaign Strategist in Digital Media from 2013 to 2014 and later as a Senior Marketing Strategist in Product Marketing for 9 months in 2014. She also served as Manager of Agency Account Management at OwnerIQ from 2014 to 2016 and as Associate Director of Programmatic Media at Digitas North America from 2017 to 2019.
Educational Background
Tori Shulman holds an MBA with a concentration in Marketing from the Questrom School of Business at Boston University, which she completed in 2012. Prior to that, she earned a B.A. in Economics and Asian Studies from Bowdoin College in 2009. Additionally, she studied Chinese and Economics at Fudan University in 2008.
Expertise in Advertising Strategies
Tori has developed expertise in creating advertising strategies that help brands achieve measurable business outcomes, such as increased revenue and brand awareness. Her experience includes programmatic media planning and buying, which involves the automated buying and selling of online advertising. This skill set has been a significant component of her roles in demand generation and marketing.
Internship Experience
Tori's early career included several internships that provided foundational experience in marketing and analysis. She interned as a Marketing Analyst at Newport Corporation in 2009 and as an Analyst Intern at Comerica in 2008. Additionally, she worked as a Junior Analyst at Zenith Optimedia from 2010 to 2011, gaining valuable insights into the media landscape.