Tracey Wallace
About Tracey Wallace
Tracey Wallace is a Director of Content Strategy at Klaviyo, where she has worked since 2022. With a background in marketing and content creation, she has held various leadership roles in companies such as Workweek, MarketerHire, and Eterneva, focusing on developing content programs that enhance customer engagement and align with brand values.
Work at Klaviyo
Tracey Wallace serves as the Director of Content Strategy at Klaviyo, a position she has held since 2022. In this role, she is responsible for developing and executing content strategies that align with the company's marketing objectives. She focuses on creating content that enhances customer engagement and integrates with sales enablement efforts. Her work involves collaborating with various teams, including product marketing and sales, to ensure that content effectively supports the overall business strategy.
Previous Experience at MarketerHire
Before joining Klaviyo, Tracey Wallace worked at MarketerHire as the Director of Marketing from 2020 to 2022. During her tenure, she was instrumental in shaping the marketing strategy and overseeing the execution of various marketing initiatives. Her leadership in this role contributed to the company's growth and visibility in the market.
Background in Brand Marketing
Tracey Wallace has a strong background in brand marketing, having served as the Head of Brand Marketing at Eterneva from 2019 to 2020. In this position, she focused on developing brand strategies that resonated with the target audience. Her experience in brand marketing has equipped her with the skills to create compelling narratives that align with brand values.
Education and Expertise
Tracey Wallace holds a Bachelor of Arts (B.A.) in English Literature and Women's Studies from Texas A&M University, where she studied from 2006 to 2010. Additionally, she briefly studied French Language and Literature at Institut catholique de Paris in 2009. Her educational background supports her expertise in content creation and strategy, enabling her to engage diverse audiences effectively.
Achievements in Content Strategy
Throughout her career, Tracey Wallace has developed content programs that enhance sales pitches and customer engagement. She utilizes various content formats, including webinars, online conferences, and infographics, to reach and engage audiences. Her collaborative approach with teams across marketing, sales, and customer service has helped maintain market awareness and align content with customer needs.