Addie Lawrence
About Addie Lawrence
Addie Lawrence is a Senior Marketing Manager at KMS Technology, Inc. in Atlanta, Georgia, with a background in content marketing and strategy across various companies in the tech industry.
Current Role as Senior Marketing Manager
Addie Lawrence serves as the Senior Marketing Manager at KMS Technology, Inc. since 2022. In this role, she focuses on developing and implementing marketing strategies that align with the company's goals. Her position involves overseeing marketing campaigns, analyzing market trends, and enhancing brand visibility. Based in Atlanta, Georgia, she plays a crucial role in driving the company's marketing initiatives.
Previous Experience at KMS Technology
Prior to her current role, Addie Lawrence worked at KMS Technology, Inc. as a Software Content Manager from 2021 to 2022. During her tenure, she was responsible for creating and managing content that effectively communicated the company's software solutions. Her experience at KMS laid the foundation for her current marketing responsibilities.
Professional Background in Content Marketing
Addie Lawrence has a diverse background in content marketing, having held positions at various organizations. She worked as a Content Marketing Manager at AnswerRocket from 2020 to 2021 and as a Copywriter from 2018 to 2020. Additionally, she served as a Senior Content Specialist and Content Strategist at Nexus Marketing Agency from 2016 to 2018. This extensive experience has equipped her with insights into effective content strategies and audience engagement.
Educational Background
Addie Lawrence holds a Bachelor of Arts (B.A.) in English and Philosophy from Wofford College, where she studied from 2012 to 2016. She also participated in the Georgia Governor's Honors Program in 2011, focusing on Communicative Arts. Earlier, she completed her high school education at Duluth High School, earning her diploma in 2012. Additionally, she studied abroad in 2015, where she explored Spanish language, photography, literature, and travel writing.
Insights and Contributions to Software Development
Addie Lawrence has demonstrated her expertise in software development and outsourcing through various contributions. She has engaged in discussions about the importance of automation in testing and its benefits for businesses. Additionally, she participated in a podcast that addressed the role of testing in business growth and its impact on EBITDA. Her articles on the KMS blog highlight the significance of testing and outsourcing in the software industry.