Cedric Bruce Kotey
About Cedric Bruce Kotey
Cedric Bruce Kotey is an experienced professional in paid media strategy, currently serving as the Senior Manager of Paid Media at Hootsuite and Associate Director of Paid Social at Known. With over seven years of experience in performance marketing, he specializes in various advertising platforms and has worked with Fortune 500 brands across multiple industries.
Work at Known
Cedric Bruce Kotey serves as the Associate Director of Paid Social at Known, a position he has held since 2022. In this role, he focuses on developing and implementing paid social media strategies. His expertise in performance marketing supports the company's efforts in enhancing brand visibility and engagement across various social media platforms.
Current Role at Hootsuite
Since 2023, Cedric has been working remotely as the Senior Manager of Paid Media at Hootsuite. In this capacity, he oversees the paid media strategy, ensuring effective media buying and measurement. His role involves collaborating with teams to optimize campaigns and drive results for the organization.
Professional Background
Cedric has over seven years of experience in performance marketing, having worked with Fortune 500 brands across multiple industries. He has held various positions at Youtech, including Director of Paid Social and Performance Media Manager. His earlier roles include Associate Director of Performance Media at Influential and Marketing Coordinator at Goodwill Columbus.
Education and Expertise
Cedric holds a Master's Degree in Digital Marketing and Analytics from Aurora University, as well as a Bachelor's Degree in Arts Administration and Marketing from Tiffin University. He has also studied at Southgate College and the University of Westminster. His certifications include Meta Blueprint and Google Adwords, highlighting his proficiency in digital advertising.
Specializations and Skills
Cedric specializes in paid media strategy, media buying, measurement, and influencer marketing. He has expertise in various advertising platforms, including Facebook Ads, TikTok Ads, Google Ads, and Programmatic Ads. His analytical approach and commitment to continuous learning contribute to his effectiveness in driving successful marketing campaigns.