Melissa Nevarez
About Melissa Nevarez
Melissa Nevarez serves as the Director of Advanced Analytics at Known, where she specializes in B2B and Latino marketing. With extensive experience in both qualitative and quantitative research methods, she has held various roles in notable companies, including Microsoft and Hall & Partners.
Work at Known
Melissa Nevarez serves as the Director of Advanced Analytics at Known, a position she has held since 2021. In this role, she specializes in B2B and Latino marketing, leveraging her extensive experience in qualitative and quantitative research methods. Her focus includes brand equity, positioning, and product and concept testing, which are crucial for developing effective marketing strategies.
Previous Experience
Before joining Known, Melissa held several significant positions in the field of market research and analytics. She worked at Microsoft as a Senior Business Manager from 2006 to 2008 and later as a Senior Research Manager from 2003 to 2006. Additionally, she was employed at Millward Brown, where she served as a Senior Research Executive from 2000 to 2003 and as an Account Group Director from 2008 to 2013. Her experience also includes a role as Group Strategy Director at Hall & Partners from 2015 to 2019 and as Group Research Manager at Radius Global Market Research from 2013 to 2015.
Education and Expertise
Melissa Nevarez earned her Bachelor of Arts degree in History and English from Rice University, where she studied from 1995 to 1999. Her educational background supports her expertise in using data to create compelling narratives, particularly within the technology sector. She possesses a wide range of skills in research methodologies, which enhances her ability to analyze and interpret data effectively.
Skills and Specializations
Melissa has developed a diverse skill set that includes both qualitative and quantitative research methods. Her specializations encompass brand equity and positioning, as well as product and concept testing. She is particularly adept at using data to tell impactful stories, which is essential for driving marketing strategies in the technology sector. Her passion for research and technology informs her approach to analytics.