Michelle Salerno
About Michelle Salerno
Michelle Salerno is an Associate Director of Direct Channels with a strong background in media buying and marketing. She has held various roles in the advertising industry, including positions at Zenith and Known, and is recognized for her collaborative approach to achieving team results.
Work at Known
Michelle Salerno has been serving as the Associate Director of Direct Channels at Known since 2021. In this role, she focuses on leveraging her expertise in media buying and marketing to drive results for the organization. Prior to her current position, she worked at Known as a Media Buyer and Senior Media Specialist from 2020 to 2021, where she contributed to various projects aimed at enhancing the company's media strategies.
Previous Experience in Media Buying
Before joining Known, Michelle Salerno worked at Zenith for a total of six years, where she held multiple roles in media buying. She began as an Assistant Negotiator for Local Activation from 2013 to 2014, then progressed to a Negotiator from 2014 to 2017, and later served as a Senior Negotiator from 2017 to 2020. Her experience at Zenith allowed her to develop a strong foundation in media buying and negotiation.
Internship Experience
Michelle Salerno gained early industry experience through various internships. She interned at NPS Pharmaceuticals for two months in 2010 and at Rauxa as an Account Services Intern for two months in 2011. These internships provided her with valuable insights into the marketing and advertising sectors, contributing to her career development.
Education and Expertise
Michelle Salerno earned her Bachelor of Arts (BA) in Psychology from Boston University, where she studied from 2009 to 2013. Her educational background complements her professional skills in media buying, marketing, and social media, enabling her to approach projects with a collaborative mindset that fosters team success.
Background
Michelle Salerno has built a strong track record in the media, marketing, and advertising industries. Her career spans over a decade, during which she has developed a reputation for achieving measurable success through her collaborative approach. Her diverse roles have equipped her with a comprehensive understanding of the industry's dynamics.