Sima Rana
About Sima Rana
Sima Rana is an Analyst specializing in Paid Social, currently working at Known in the New York City Metropolitan Area. With a strong background in data analytics and digital media strategy, she has held various roles in organizations such as SSCG Media Group and the Better Business Bureau.
Current Role at Known
Sima Rana currently serves as an Analyst in Paid Social at Known, a position she has held since 2022. In this role, she focuses on optimizing digital channels, particularly in social media advertising. Her work includes analyzing data to inform strategy and improve campaign performance. Sima has contributed to significant projects, including her involvement with the AMC+ Networks Streaming service account.
Previous Experience at SSCG Media Group
Sima Rana has extensive experience at SSCG Media Group, where she held multiple roles over a span of four years. She began as a SEM Coordinator in 2018, followed by positions as Associate and Senior Associate in Biddable Media from 2019 to 2022. In her final role as Manager of Biddable Media, she managed campaigns and strategies for digital advertising, demonstrating her expertise in data analytics and digital media.
Educational Background
Sima Rana earned her Bachelor's degree in Environmental Studies with a Concentration in Economics from Hobart and William Smith Colleges, where she studied from 2011 to 2015. Additionally, she studied Economics at Fundação Armando Alvares Penteado, obtaining a Bachelor of Arts in 2014. Her academic background provides a strong foundation for her analytical skills in digital marketing.
Early Career and Internships
Sima Rana began her professional journey with various roles that shaped her skills in communication and customer service. She worked as a Program Assistant at Hobart and William Smith Colleges and as a Customer Service Associate at Foundation Center. Additionally, she gained experience as a Communications Intern at Brooklyn Bridge Park Corporation. These early roles contributed to her development in team collaboration and client relations.
Skills and Professional Traits
Sima Rana is recognized for her strong background in data analytics and strategy within digital media. She is known for maintaining a positive and proactive attitude in challenging situations. Colleagues describe her as a passionate and driven team player, highlighting her ability to work effectively with others to achieve common goals.