Kochava
Kochava is a company specializing in mobile app marketing attribution and analytics, offering solutions like SmartLinks™ for deep linking, IdentityLink® for cross-device measurement, and Free App Analytics®.
Services
Kochava provides a comprehensive suite of services catering to mobile app marketing attribution and analytics. These include deep linking solutions with their proprietary SmartLinks™, Universal & App Links, and QR Codes. The company supports user engagement via owned media, dynamic audience activation, reengagement, and predictive churn. Kochava also offers fraud prevention services and strategic consulting through its Foundry service. Additionally, Kochava delivers omni-channel attribution, marketing mix modeling, and Apple Search Ads optimization.
Analytics Solutions
Kochava's data and analytics services encompass AI Prompt, real-time analytics, and elaborate reporting. Their data postbacks feature allows users to streamline data processes. They also provide blockchain solutions to ensure real-time analytics and data syndication. Another key offering is IdentityLink®, which supports cross-device and platform measurement. Kochava offers a free version of its app analytics services under the name Free App Analytics®.
Fraud Prevention and Consulting
Kochava addresses the crucial aspect of fraud prevention through its Foundry service. This service provides strategic consulting designed to prevent fraud in mobile marketing campaigns. The company relies on sophisticated methods to detect and mitigate fraud, thereby preserving the integrity of marketing efforts.
Publisher’s Suite
Kochava's Publisher’s Suite is a robust platform offering various media indexing and client services. This suite is crafted to help publishers manage their media assets more effectively. The tools offered within the Publisher’s Suite are designed to optimize client interactions and enhance user engagement across different media formats.
Industry-Specific Solutions
Kochava delivers tailored solutions across numerous industry verticals, including gaming, fintech, QSR/food & drink, media & entertainment, travel & hospitality, and shopping & eCommerce. Each solution is customized to meet the unique needs and challenges of these sectors. The tailored service approach ensures that industry-specific requirements are met with precision and efficiency, driving better outcomes for clients.