Gary Danks
About Gary Danks
Gary Danks serves as the General Manager for AI M at Kochava, where he focuses on preventing fraudulent app installs and developing advanced marketing tools. With a background in mobile sales and advertising, he has held various leadership roles in the industry since 2007.
Work at Kochava
Gary Danks serves as the General Manager for AI Marketing at Kochava, a position he has held since 2023. Based in London, England, he focuses on enhancing the company's product offerings and strategies. Danks shares insights on Kochava's product roadmap for 2024 and beyond, contributing to the company's vision and direction in the evolving landscape of digital marketing.
Background in Advertising and Sales
Danks has an extensive background in advertising and sales, having worked at YOC in various roles from 2008 to 2015. He started as Head of Sales, then became Advertising Director, and ultimately served as Managing Director. His experience at ITV as Mobile Sales Manager from 2007 to 2008 further solidified his expertise in mobile advertising and sales strategies.
Expertise in Fraud Prevention and Market Intelligence
Danks specializes in preventing fraudulent app installs by analyzing ad-network generated app installs in real-time. He has developed a machine learning tool at AIM that provides real-time market intelligence specifically for user acquisition marketers. His work emphasizes the importance of data-driven decision-making in marketing.
Achievements in Marketing Mix Modeling
In his current role, Danks leads the development of next-generation marketing mix modeling tools tailored for user acquisition marketers. He explores how marketing mix modeling connects the dots in sales funnels, providing insights that enhance marketing strategies. His contributions to this field are recognized through his participation in panels discussing omni-channel video strategy.