Holly Edelenbos
About Holly Edelenbos
Holly Edelenbos is a Business Development Manager at Kochava, where she has worked since 2020. She specializes in enhancing app download strategies by utilizing real user data and identifying growth opportunities in mobile app marketing.
Work at Kochava
Holly Edelenbos has been serving as a Business Development Manager at Kochava since 2020. In this role, she collaborates with mobile marketers, programmatic managers, and marketing VPs to improve app download strategies. Her responsibilities include utilizing real user data to inform marketing strategies, which encompasses in-app purchases and competitive app presence. Edelenbos focuses on identifying growth opportunities for mobile apps through data-driven audience identification.
Education and Expertise
Holly Edelenbos earned her Bachelor of Commerce (BCom) degree from Queens College. Her educational background provides a foundation for her expertise in business development and marketing within the mobile app industry. She specializes in leveraging user location and demographic data to optimize mobile app marketing campaigns, enhancing her ability to drive growth and engagement.
Background
Holly Edelenbos has built her career in business development, particularly within the mobile marketing sector. Since joining Kochava, she has focused on enhancing strategies for app downloads and user engagement. Her work involves close collaboration with various stakeholders in the marketing field, emphasizing the importance of data in decision-making processes.
Achievements
In her role at Kochava, Holly Edelenbos has contributed to the development of effective app marketing strategies by utilizing real user data. Her focus on uncovering mobile app growth opportunities has allowed her to make informed recommendations that support the objectives of mobile marketers and programmatic managers. Edelenbos's work is characterized by a data-driven approach to audience identification and campaign optimization.