Terrence T Coles
About Terrence T Coles
Terrence T. Coles is the Director of Sales Enablement at Kochava, where he has worked since 2024. He has extensive experience in advertising sales and digital media, having held various leadership roles at companies such as Smaato, Redbox Entertainment, and OpenX.
Current Role at Kochava
Terrence T Coles serves as the Director of Sales Enablement at Kochava, a position he has held since 2024. In this role, he is responsible for developing and implementing strategies that enhance the sales team's effectiveness. His focus includes optimizing sales processes and ensuring that the team is equipped with the necessary tools and resources to succeed in a competitive market.
Previous Experience at Smaato
Prior to his current role, Terrence worked at Smaato as the General Manager for the Americas from 2016 to 2017. During his tenure, he managed key operations and contributed to the company's strategic direction. He also held the position of VP of Supply Partnerships at Smaato from 2015 to 2016, where he focused on building and maintaining partnerships that drove revenue growth.
Professional Background in Advertising Sales
Terrence has over 20 years of experience in advertising sales, having held various positions at notable companies. He served as the Sr. Director of the Redbox Media Network from 2018 to 2022, overseeing mobile and video monetization. His roles at OpenX as Business Development Director and at OTTera, Inc. as Advertising Sales further solidified his expertise in managing programmatic and direct brand advertising partnerships.
Education and Academic Background
Terrence studied at California State University, Fullerton, where he earned a Bachelor of Arts degree in Marketing and Advertising. His academic background laid the foundation for his extensive career in digital media and advertising, equipping him with the knowledge necessary to excel in various roles throughout his professional journey.
Key Achievements in the Industry
Throughout his career, Terrence has played a significant role in major transactions, including the sale of Smaato Inc. for $148 million in 2018 and its subsequent sale to Verve for $170 million in 2021. He has also been instrumental in developing revenue and valuation models, content acquisition strategies, and executing brand integration deals, showcasing his impact on the industry.