Ali Fluke
About Ali Fluke
Ali Fluke is a Senior Shopper Marketing Manager with extensive experience in marketing and account management across various companies in the outdoor and consumer goods sectors. He has held multiple roles at Kodiak Cakes and POC, demonstrating strong organizational skills and expertise in data-driven marketing strategies.
Current Role at Kodiak Cakes
Ali Fluke serves as the Senior Shopper Marketing Manager at Kodiak Cakes, a position held since 2021. In this role, Fluke applies data-driven marketing strategies to enhance customer engagement. She utilizes tools such as Google Analytics and Salesforce Marketing Cloud to inform marketing initiatives. Fluke also manages media ad buys and digital advertising campaigns across various platforms, including Google Ads and Facebook Ads, to optimize brand visibility.
Previous Experience at Kodiak Cakes
Prior to her current role, Ali Fluke worked at Kodiak Cakes as the Senior Advertising Manager from 2020 to 2022. In this capacity, she focused on developing advertising strategies and managing campaigns to promote the brand. Fluke's earlier tenure at Kodiak Cakes as Advertising Manager from 2019 to 2020 involved overseeing advertising initiatives and enhancing brand awareness.
Work History in Marketing and Sales
Ali Fluke has extensive experience in marketing and sales across various organizations. She worked at POC in multiple roles, including Eastern Account Manager and Marketing Support, as well as Advertising & Digital Marketing Specialist. Her experience also includes positions at Scott Sports SA as Dealer Sales and Service and at Vail Resorts as a Children's Supervisor/Instructor. Fluke's background in customer service includes her role as a Gearhead Customer Service Representative at Backcountry.com.
Educational Background
Ali Fluke studied Business Administration at the University of North Carolina at Chapel Hill, where she earned a Bachelor of Science in Business Administration (BSBA) from 2005 to 2009. Additionally, she attended the University of Otago for 11 months in 2008, also focusing on Business Administration. This educational foundation supports her expertise in marketing and management.
Skills and Expertise
Ali Fluke possesses strong organizational skills and attention to detail, which she applies in account management to prioritize customer retention. Her expertise includes leveraging communication and interpersonal skills to drive sales management and business development initiatives. Fluke has experience with marketing automation platforms, such as Emarsys, and has implemented data-driven marketing strategies to improve efficiency and customer engagement.