Ashley La Barbera
About Ashley La Barbera
Ashley La Barbera serves as the Vice President of Sales at Kodiak Cakes, where she emphasizes team member development and cross-functional collaboration. With extensive experience in both retail and manufacturing sectors, she has held various leadership roles across notable companies, including Target, Mars, and RB.
Current Role at Kodiak Cakes
Ashley La Barbera serves as the Vice President of Sales at Kodiak Cakes, a position she has held since 2022. In this role, she focuses on driving sales growth and developing effective sales strategies. Her leadership emphasizes team member development, ensuring that her team has opportunities for growth and skill enhancement.
Previous Experience in Sales and Marketing
Ashley La Barbera has extensive experience in sales and marketing across various companies. She worked at Mars in multiple roles, including Sales Director for Target and Sales Strategy Director for Amazon, Target, and Grocery. Her tenure at Mars spanned from 2019 to 2022. Prior to that, she held positions at RB, where she was a Sales Director for Kroger and a Trade Marketing Manager for both Fabric Care and Air Care.
Background in Retail Management
Ashley La Barbera began her career at Target, where she held several positions, including Senior Business Analyst, Buyer, and Merchandise Planning Manager. Her time at Target lasted from 2003 to 2010, providing her with a solid foundation in retail management and operations. This experience contributes to her understanding of both retailer and manufacturer perspectives in the industry.
Education and Expertise
Ashley La Barbera earned a Bachelor of Business Administration (BBA) degree from the Wisconsin School of Business, with a focus on Finance and Management. Her educational background supports her expertise in financial planning and forecasting, which are critical skills in developing effective sales strategies.
Leadership and Team Development
Ashley La Barbera is experienced in cross-functional team leadership, fostering collaboration across different departments. She prioritizes team member development, which is essential for enhancing skills and promoting growth within her teams. Her leadership style focuses on building strong, collaborative environments that drive performance.