Boman Farrer
About Boman Farrer
Boman Farrer serves as the Director of Product Marketing at Kodiak Cakes, where he has worked since 2022. He has a diverse background in marketing, e-commerce, and entrepreneurship, having co-founded Wanaka Outdoors and Luno Wear.
Current Role at Kodiak Cakes
Boman Farrer serves as the Director of Product Marketing at Kodiak Cakes, a position he has held since 2022. In this role, he focuses on developing and implementing marketing strategies that enhance product visibility and drive sales. His experience in the food industry and understanding of consumer behavior contribute to his effectiveness in this position. Prior to this role, he worked at Kodiak Cakes in various marketing capacities, including Associate Director of Marketing and Senior Digital Marketing Manager.
Previous Experience in Marketing
Boman Farrer has a diverse background in marketing, having worked in various roles that include Marketing Consultant at identifyd and Consultant Marketing at NaviTrust. His tenure at Kodiak Cakes also includes positions as Social & Digital Advertising Manager and Senior Digital Marketing Manager. This range of experience has equipped him with a comprehensive understanding of marketing strategies and brand promotion.
Educational Background
Boman Farrer studied at Brigham Young University - Hawaii for one year and later attended the University of Utah, where he earned a Bachelor of Business Administration (B.B.A.) with a focus on Entrepreneurship/Entrepreneurial Studies from 2015 to 2017. He also completed a Bachelor of Science (BS) at Salt Lake Community College from 2013 to 2015. His educational background provides a strong foundation for his career in marketing and entrepreneurship.
Entrepreneurial Ventures
Boman Farrer co-founded Wanaka Outdoors in 2017 and Luno Wear in 2014, showcasing his entrepreneurial spirit and leadership capabilities. These ventures reflect his commitment to innovation and his ability to identify market opportunities. His experience in these startups complements his marketing expertise and enhances his understanding of product development and consumer engagement.
Skills and Expertise
Boman Farrer possesses advanced skills in Microsoft Office, which support efficient project management and communication. He has a strong background in e-commerce, enabling him to drive online sales strategies effectively. Additionally, his expertise in product design and photography enhances his contributions to product marketing, allowing him to create compelling marketing materials that resonate with consumers.