Kristen Markette
About Kristen Markette
Kristen Markette is a Senior Shopper Marketing Manager at Kodiak Cakes, where she has worked since 2021. She has a background in nutrition and marketing, with previous roles at ECRM and Red Bull, and holds a Bachelor of Arts in Mass Communications from Texas State University.
Work at Kodiak Cakes
Kristen Markette currently serves as the Sr. Shopper Marketing Manager at Kodiak Cakes, a position she has held since 2021. Her role involves overseeing marketing strategies aimed at enhancing shopper engagement and driving sales. Prior to her current position, she worked in various marketing roles within the company, including Sr. Field Marketing Manager from 2019 to 2021, Field Marketing Manager (Roadshows) in 2018, and Field Marketing Coordinator in 2017. Her extensive experience at Kodiak Cakes highlights her deep understanding of the brand and its market.
Education and Expertise
Kristen Markette has a diverse educational background. She earned a Bachelor of Arts (B.A.) in Mass Communications, Marketing, and Business from Texas State University from 2003 to 2007. She furthered her knowledge in health and nutrition by studying at the Institute of Integrative Nutrition, where she completed a Nutrition Health Coach program from 2016 to 2017. Additionally, she obtained certifications in Nutrition and Web Marketing from Shaw Academy in 2015 and 2016, respectively. This combination of education supports her expertise in marketing and health.
Previous Work Experience
Before her tenure at Kodiak Cakes, Kristen Markette held various roles that contributed to her professional development. She worked at ECRM as a Scheduling Logistics Manager from 2012 to 2016 and as a Client Service Representative from 2010 to 2012. Additionally, she gained experience as a member of the Wiiings Team at Red Bull for eight months in 2007-2008. These positions provided her with skills in logistics, client relations, and brand promotion.
Passion for Health and Nutrition
Kristen Markette has a strong passion for health and nutrition, which is reflected in her educational pursuits and professional focus. Her studies at the Institute of Integrative Nutrition and Shaw Academy emphasize her commitment to holistic health. She integrates this passion into her work, applying content marketing strategies to promote health-related initiatives and enhance brand awareness. This dedication to health and nutrition informs her approach to marketing within the consumer goods sector.
Skills in Event Planning and Marketing
Kristen Markette possesses extensive experience in event planning and marketing, particularly in coordinating consumer goods trade shows and weddings. Her roles at Kodiak Cakes have involved strategic planning and execution of marketing events. She thrives in dynamic environments, utilizing her skills to enhance brand visibility and customer engagement. Additionally, she leverages social media platforms for self-promotion and client acquisition, showcasing her adaptability in modern marketing practices.