Lily Cozad
About Lily Cozad
Lily Cozad is a Partnerships Manager currently at Kodiak Cakes, where she develops partnership strategies involving influencers and athletes. With a background in marketing and brand engagement, she has held various roles in companies such as KITH and MSTS, and co-founded Stated Shirt Company.
Current Role at Kodiak Cakes
Lily Cozad serves as the Partnerships Manager at Kodiak Cakes, a role she has held since 2022 in New York, New York. In this position, she develops high-level partnership strategies and activations that involve influencers, athletes, and celebrity investors. Her focus is on enhancing brand visibility and engagement through strategic collaborations.
Previous Experience at Kodiak Cakes
Prior to her current role, Lily Cozad worked at Kodiak Cakes as the Partnerships Coordinator from 2019 to 2021 in Park City, Utah. During her tenure, she contributed to the development of partnership initiatives that aligned with the company's brand values and market objectives. She also held the position of Partnerships Manager for 11 months from 2021 to 2022.
Education and Expertise
Lily Cozad earned a Bachelor of Science degree in Public Relations, Advertising and Promotions, and Marketing from Missouri State University, studying from 2014 to 2018. Her educational background provides her with a solid foundation in marketing principles and communication strategies, which she applies in her professional roles.
Professional Background
Lily Cozad has a diverse professional background that includes roles in various organizations. She worked as a Marketing Intern at People Centric Consulting Group from 2017 to 2018 and as a Brand Engagement Coordinator at MSTS from 2018 to 2019. Additionally, she co-founded Stated Shirt Company, where she contributed to brand development from 2014 to 2016.
Advocacy for Brand Loyalty
In her career, Lily Cozad advocates for brand loyalty through innovative metric tracking methods. She emphasizes the importance of creativity and storytelling in her strategic work, aiming to foster deeper connections between brands and their audiences.