Mackenzie Wilmarth
About Mackenzie Wilmarth
Mackenzie Wilmarth is a Senior Marketing Manager at Kodiak Cakes, where she has worked since 2016 in various marketing roles. She holds a Bachelor's degree in Marketing from the University of Utah and has extensive experience in social media and digital marketing.
Work at Kodiak Cakes
Mackenzie Wilmarth has been a key member of Kodiak Cakes since 2013. She started as a Marketing Intern for five months before progressing to various roles within the company. From 2014 to 2016, she served as Marketing Coordinator, where she contributed to marketing strategies and initiatives. In 2016, she took on the role of Field Marketing Manager, focusing on the Greater Salt Lake City Area. In 2017, she transitioned to Social & Digital Marketing Manager, a position she has held for seven years. Currently, she serves as Senior Marketing Manager, a role she has occupied since 2019, based in Park City, Utah.
Education and Expertise
Mackenzie Wilmarth earned her Bachelor's degree in Marketing from the University of Utah, completing her studies from 2009 to 2013. Her educational background has provided her with a strong foundation in marketing principles, which she has applied throughout her career at Kodiak Cakes. Her expertise includes developing and executing social media programs, researching new social media tools, and mentoring team members in their roles.
Background
Before joining Kodiak Cakes, Mackenzie Wilmarth worked as a Sales Associate at J.Crew from 2010 to 2012. This experience in retail provided her with valuable insights into customer engagement and sales strategies. Her transition to Kodiak Cakes allowed her to leverage her skills in a marketing-focused environment, where she has since developed her career.
Achievements in Marketing
At Kodiak Cakes, Mackenzie Wilmarth has developed and executed social programs that align with key stakeholders and cross-functional teams. She actively researches new social media tools and trends, aiming to integrate early adopter technologies into the company's marketing strategies. Additionally, she educates and mentors Social Media Specialists, Digital Manager, and Community Managers, enhancing the overall effectiveness of the marketing team.