Alaina Hoffstatter
About Alaina Hoffstatter
Alaina Hoffstatter is the Senior Digital Merchandising Coordinator at Kohl's, with a background in digital marketing and health care administration.
Current Role as Senior Digital Merchandising Coordinator at Kohl's
Alaina Hoffstatter currently holds the position of Senior Digital Merchandising Coordinator at Kohl's. She has been in this role since 2020 in Menomonee Falls, Wisconsin. In this capacity, she contributes to the digital merchandising strategy, aiming to enhance the online shopping experience. Her responsibilities involve coordinating with cross-functional teams to optimize product visibility and sales on Kohl's digital platforms. Alaina leverages her expertise in digital merchandising tools and analytics to support data-informed decision-making processes.
Previous Role as Digital Merchandising Coordinator at Kohl's
Before becoming the Senior Digital Merchandising Coordinator, Alaina Hoffstatter served as a Digital Merchandising Coordinator at Kohl's from 2019 to 2020. During her tenure, she gained valuable experience in digital merchandising and laid the groundwork for her current role. She worked in Menomonee Falls, Wisconsin, focusing on improving the digital presentation of products to enhance customer engagement and sales performance.
Experience as Internet Marketing Specialist at Mason Companies
Alaina worked at Mason Companies, Inc. from 2016 to 2020, where she held the combined roles of Internet Marketing Specialist and Email Marketing Manager. During her four-year tenure in Chippewa Falls, Wisconsin, she developed and executed online marketing strategies, with a particular emphasis on email marketing campaigns. Her responsibilities included analyzing campaign performance, optimizing marketing efforts, and driving customer engagement through targeted digital initiatives.
Education: University of Wisconsin-Eau Claire
Alaina Hoffstatter earned a Bachelor of Business Administration (BBA) degree with an emphasis in Health/Health Care Administration/Management from the University of Wisconsin-Eau Claire. She attended the university from 2012 to 2016. Her academic background provided her with a strong foundation in business administration, which she has applied across various roles in her professional career, including health services and digital marketing.
Role at Kinnic Health & Rehab
Alaina served as a Health and Aging Services Administrator-in-Training at Kinnic Health & Rehab from 2015 to 2016 for 11 months. Located in River Falls, Wisconsin, this position marked her initial foray into professional healthcare services, providing her with practical experience in health and aging services administration. The insights gained during this role have contributed to her well-rounded skill set, informing her later positions in digital marketing and merchandising.