Alicia Grzenia
About Alicia Grzenia
Alicia Grzenia is the Senior Manager of Content & Design at Kohl's, known for her expertise in brand messaging and visual identity across digital channels.
Current Role at Kohl's
Alicia Grzenia is currently serving as the Senior Manager of Content & Design at Kohl's, a role she has been in since 2020. In this position, she is based in Menomonee Falls, Wisconsin, United States. Alicia is responsible for managing the creative direction for the seasonal campaigns on Kohl's social media platforms. She also plays a key role in designing the visual identity for Kohl's online presence and ensures that brand messaging is articulate across multiple digital channels.
Past Roles at Kohl's
Before her current role, Alicia Grzenia served as the Manager of Digital Design at Kohl's from 2017 to 2020 and as an Art Director from 2016 to 2017. During her time in these roles, she contributed significantly to the company's digital design strategy and oversaw creative initiatives aimed at enhancing the brand's online presence.
Previous Experience at Lands' End
Alicia Grzenia worked at Lands' End for several years in various capacities. Her roles included Senior Art Director (2014–2016), Art Director (2012–2014), and Associate Art Director – Internet (2008–2012). Additionally, she was a Freelance Graphic Designer - Public Relations for 8 months in 2008 and interned for two months as a Kids' Catalog intern in 2007. These positions were located in Dodgeville, Wisconsin, and allowed Alicia to develop a robust background in art direction and graphic design.
Educational Background
Alicia Grzenia holds two degrees from the University of Wisconsin-Oshkosh. She earned a Bachelor of Fine Arts (BFA) in Graphic Communications and a Bachelor of Arts (BA) in Spanish, both of which she completed between 2003 and 2007. This educational foundation paved the way for her career in content and design.
Skills and Expertise
Throughout her career, Alicia Grzenia has been known for her strong ability to articulate brand messaging across multiple digital channels. She thrives in fast-paced environments while successfully delivering measurable financial results. Her leadership also fosters an upbeat and collaborative team environment at Kohl's.