Marcus Mauer
About Marcus Mauer
Marcus Mauer is a Senior Campaign Manager at Kong Inc., where he has worked since 2022. He has a diverse background in marketing and communications, having held various roles at organizations such as YBM, Lightspeed Systems, and C.H. Robinson.
Work at Kong
Marcus Mauer serves as a Senior Campaign Manager at Kong Inc. since 2022. In this role, he collaborates with the broader marketing team to develop multi-channel campaigns that align with the overall marketing strategy. His responsibilities include audience segmentation and data analysis to create targeted campaigns that enhance engagement and conversions. He also manages programmatic advertising budgets and tracks campaign performance using various analytics tools.
Previous Experience in Marketing
Before joining Kong Inc., Marcus held several marketing positions. He worked at YBM as an ESL Instructor from 2019 to 2020 in Songpa-gu, Seoul, Korea. He then transitioned to Lightspeed Systems as a Customer Marketing Manager for 9 months in 2021 to 2022. Prior to that, he was a Senior Marketing Associate focused on Demand Generation at Solutran from 2020 to 2021. His experience also includes roles at C.H. Robinson as a Global Marketing Specialist and Marketing Manager, and as a Marketing Consultant at Redpath Consulting Group.
Education and Expertise
Marcus Mauer earned a Bachelor’s Degree in Professional Strategic Communications and a Minor in Business Management from the University of Minnesota, completing his studies from 2012 to 2016. His educational background provides a strong foundation for his expertise in marketing and communications, enabling him to effectively develop and execute marketing strategies in his professional roles.
Early Career Development
Marcus began his career with internships that shaped his marketing skills. He worked as a Marketing Intern at Redpath Consulting Group from 2015 to 2016 and as an Account Management Intern at Carmichael Lynch for 2 months in 2015. Additionally, he served as a Communications and Event Coordinator at the University of Minnesota College of Pharmacy for 3 months in 2014. These early experiences contributed to his understanding of marketing and communications.
Programmatic Advertising Skills
In his current role and previous positions, Marcus has developed expertise in programmatic advertising. He creates and manages advertising campaigns using platforms such as 6Sense and StackAdapt. His skills include developing advertising budgets, tracking performance, and analyzing campaign data to optimize results. This focus on data-driven marketing enhances his ability to deliver effective campaigns.