Adeline Leong
About Adeline Leong
Adeline Leong serves as the Chief Marketing Officer at Kosas Cosmetics, a position she has held since 2020. With extensive experience in brand marketing and e-commerce, she has previously worked at TATCHA and Sephora, and holds degrees from the Massachusetts Institute of Technology and The Wharton School.
Work at Kosas Cosmetics
Adeline Leong has served as the Chief Marketing Officer at Kosas Cosmetics since 2020. In this role, she has been responsible for leading the marketing strategy and initiatives for the brand. Her tenure at Kosas spans four years and is based in the Greater Los Angeles Area. Leong's leadership is focused on enhancing brand visibility and driving growth within the competitive cosmetics industry.
Previous Experience at TATCHA
Before joining Kosas, Adeline Leong worked as the Chief Marketing Officer at TATCHA from 2016 to 2019. During her three years at TATCHA, she played a pivotal role in shaping the brand's marketing strategies and expanding its market presence. Her experience at TATCHA contributed to her expertise in luxury skincare marketing.
Career at Sephora
Adeline Leong has held multiple positions at Sephora, showcasing her extensive experience in the beauty retail sector. She served as Senior Director of Brand Marketing from 2010 to 2012, followed by roles as VP of Integrated Marketing from 2014 to 2016, and VP of Ecommerce Merchandising from 2012 to 2014. Her time at Sephora spanned over six years, during which she developed key marketing strategies that enhanced brand engagement and customer experience.
Education and Expertise
Adeline Leong holds a Bachelor of Science degree in Management Science with a concentration in Information Technology from the Massachusetts Institute of Technology. She also earned an MBA from The Wharton School, where she studied Marketing and Operations Management. Her educational background provides a strong foundation for her expertise in e-commerce and brand marketing.
Background in Marketing Leadership
Leong has a diverse background in marketing leadership, having worked in both large corporate environments and small start-up settings. This versatility demonstrates her ability to adapt to different business scales. Her experience includes a role as Director of Makeup Marketing at L'Oreal/Lancome from 2007 to 2010, where she further developed her marketing skills and leadership capabilities.