Jo Goodwin
About Jo Goodwin
Jo Goodwin serves as the Global Head of Demand Generation at Kpler, bringing over 15 years of marketing experience, particularly in data and SaaS businesses. Her career includes roles at various organizations, such as Head of Marketing at AgriBriefing and VP of Marketing at Mintec Ltd, alongside academic credentials from the Chartered Institute of Marketing.
Work at Kpler
Jo Goodwin serves as the Global Head of Demand Generation at Kpler, a position she has held since 2023. In this role, she focuses on driving demand generation strategies within the organization. Kpler operates in the data and SaaS sectors, where Goodwin applies her extensive marketing expertise to enhance the company's market presence. She works in a hybrid capacity from London, England.
Previous Marketing Roles
Prior to her current role at Kpler, Jo Goodwin held several significant marketing positions. She was the Head of Marketing at AgriBriefing from 2019 to 2022 and served as VP of Marketing at Mintec Ltd for one year from 2022 to 2023. Additionally, she worked as Head of Marketing at FlightGlobal from 2017 to 2019. Earlier in her career, she gained experience as a Sector Marketing Manager at BRE from 2014 to 2017 and as a Marketing Manager at Real Russia in 2012.
Education and Expertise
Jo Goodwin studied at CIM | The Chartered Institute of Marketing, where she earned a Professional Diploma in Marketing from 2012 to 2014 and a Professional Certificate in Marketing from 2010 to 2011. She also attended the University of Kent, where she studied Philosophy and graduated with a 2:2 degree in 2008. With over 15 years of marketing experience, Goodwin specializes in product marketing, content marketing, growth marketing, demand generation, and marketing operations.
Career Progression
Jo Goodwin's marketing career began at Win Marketing (UK) Ltd, where she worked as an Account Manager from 2008 to 2011 and later as a Senior Account Manager from 2012 to 2014. Her career has included diverse roles that have contributed to her expertise in leading marketing functions, particularly in data and SaaS businesses. She transitioned through various leadership positions, building a strong foundation in commercial strategy, public relations, and communications.
Interests and Community Involvement
In addition to her professional pursuits, Jo Goodwin has a strong interest in photography. She is committed to supporting LGBT+ and mental health causes, indicating her dedication to community involvement and advocacy. This personal commitment complements her professional focus on creating inclusive and supportive environments within the workplace.