Jake Scholes
About Jake Scholes
Jake Scholes is the Global Performance Marketing Lead for App & Tracking at Kry, where he has worked since 2020. He previously held roles at Redbox Mobile and Bloom, focusing on app store optimization and user acquisition.
Work at Kry
Jake Scholes has been serving as the Global Performance Marketing Lead - App & Tracking at Kry since 2020. In this role, he focuses on optimizing performance marketing strategies for mobile applications. His responsibilities include overseeing paid acquisition efforts and tracking metrics to enhance user engagement. Scholes utilizes various mobile measurement partners to analyze and improve campaign performance. His work contributes to Kry's overall marketing objectives in the competitive healthcare technology sector.
Previous Experience at Redbox Mobile
Before joining Kry, Jake Scholes worked at Redbox Mobile from 2018 to 2020 as the ASO Product Lead & Mobile User Acquisition. During his two years there, he specialized in App Store Optimization (ASO) and paid user acquisition. Scholes was responsible for developing and executing strategies to increase app visibility and drive downloads. His experience at Redbox Mobile laid the foundation for his current role in performance marketing.
Education and Expertise
Jake Scholes studied at the University of Exeter, where he earned a Bachelor of Arts (BA) degree in Business Management & Marketing from 2011 to 2014. This educational background provided him with a solid understanding of marketing principles and business strategies. His academic training supports his expertise in mobile marketing, user acquisition, and app optimization.
Background in Marketing
Jake Scholes began his marketing career with a graduate placement at Bloom in 2017, where he worked for three months in London. This initial experience in the marketing field helped him develop foundational skills that he later applied in his roles at Redbox Mobile and Kry. His background includes a focus on mobile marketing, user acquisition strategies, and performance analysis.
Skills in Mobile Marketing
Jake Scholes has demonstrated proficiency in various aspects of mobile marketing. He has utilized mobile measurement partners such as Appsflyer, Adjust, TUNE, Firebase, and Branch to monitor and optimize paid acquisition performance. Scholes has successfully run paid user acquisition campaigns on platforms like Apple Search Ads and Google Ads. He has also implemented creative A/B testing strategies to enhance app performance and user engagement, along with developing keyword strategies for app stores.