Apple Santos
About Apple Santos
Apple Santos is a Brand Partnerships Manager at Kumu and a Brand Partner and Wellness Advocate at Neora, with extensive experience in managing key accounts for major brands. She holds a Bachelor in Advertising and Public Relations from the Polytechnic University of the Philippines and has a background in various roles at ABS-CBN Corporation.
Work at Kumu
Apple Santos has served as the Brand Partnerships Manager at Kumu since 2021. In this role, she focuses on developing and managing partnerships that enhance the brand's visibility and engagement within the Filipino audience. Her position at Kumu allows her to leverage her extensive experience in media and brand management to create innovative strategies that resonate with users.
Current Roles and Responsibilities
In addition to her role at Kumu, Apple Santos has been a Brand Partner and Wellness Advocate at Neora since 2020. She combines her professional career with entrepreneurship as a mompreneur, balancing her responsibilities in brand partnerships with her business ventures. Additionally, she works as a Sales and Marketing Specialist at thediarist, a position she has held since 2021.
Education and Expertise
Apple Santos earned her Bachelor’s degree in Advertising and Public Relations from the Polytechnic University of the Philippines, where she studied from 1992 to 1996. Her educational background provides her with a strong foundation in public relations, advertising, and applied communication, which she applies in her various roles in brand management and marketing.
Background in Media and Brand Management
Apple Santos has extensive experience in managing key accounts for major brands, including Unilever, Nestle, Toyota, Samsung, Patek Philippe, Solaire, Hafele, and Focus Global. Her career in media began at ABS-CBN Corporation, where she held various positions, including Account Manager and Team Leader, from 2003 to 2016. This background has equipped her with the skills necessary to navigate the complexities of brand partnerships across different media platforms.
Professional Journey
Apple Santos's professional journey includes significant roles at ABS-CBN - Creative Programs Inc, where she progressed from Team Leader to Account Manager over several years. Her tenure at ABS-CBN allowed her to develop a deep understanding of the media landscape in the Philippines, contributing to her expertise in brand partnerships and account management.