Michael "Mike" Tan
About Michael "Mike" Tan
Michael 'Mike' Tan is a Brand Partnerships Manager at Kumu, where he leverages his understanding of the Philippine market to create effective brand campaigns. With extensive experience in marketing and event management, he has developed strategies that enhance audience engagement and foster connections between brands and consumers.
Current Role at Kumu
Michael Tan serves as the Brand Partnerships Manager at Kumu, a position he has held since 2021. In this role, he utilizes his extensive knowledge of the Philippine market to design brand campaigns that effectively connect with local audiences. His focus is on fostering authentic relationships between brands and their target demographics through strategic partnerships. Tan has developed innovative brand partnership strategies that have notably enhanced audience engagement on the platform.
Previous Experience in Marketing and Events
Before joining Kumu, Tan accumulated significant experience in marketing and event management. He worked at ABS-CBN Corporation in various roles, including Event Specialist from 2014 to 2019, Promotions Coordinator from 2013 to 2014, and Trainee from 2012 to 2013. He also served as an Account Executive at ABS-CBN from 2019 to 2020. Additionally, he briefly worked as a Marketing Consultant at Cignal TV, Inc. in 2021 and as an Account Manager at Megawide Construction Corporation for one month in the same year.
Education and Expertise
Michael Tan earned a Bachelor of Science in Business Administration, majoring in Marketing Management, from Far Eastern University. He studied from 2009 to 2013, focusing on key areas such as marketing, advertising, retailing, and management. This educational background has equipped him with the skills necessary to excel in brand partnerships and marketing strategies.
Background in Brand Partnerships
Throughout his career, Tan has demonstrated a strong ability to create impactful brand partnerships. His work at Kumu has been characterized by a commitment to developing strategies that resonate with local audiences. By leveraging his understanding of the Philippine market, he has successfully increased audience engagement through tailored brand campaigns.