Samantha Rodriguez
About Samantha Rodriguez
Samantha Rodriguez serves as the Senior Vice President of E-commerce at Kumu, where she applies her extensive experience in the health, wellness, and fitness sectors to innovate e-commerce strategies. She has successfully developed marketing campaigns that increased Kumu's market share in the Philippines and has a strong background in social media marketing.
Work at Kumu
Samantha Rodriguez serves as the Senior Vice President of E-commerce at Kumu, a position she has held since 2020. In this role, she has focused on expanding Kumu's e-commerce platform, which has led to increased user engagement and transaction volume. She has developed and implemented strategic marketing campaigns that have successfully increased Kumu's market share in the Philippines. Her expertise in social media marketing has allowed her to align digital strategies with current market trends, contributing to the overall growth of the company.
Previous Experience in E-commerce
Before joining Kumu, Samantha Rodriguez worked as the Country Manager for ClassPass in the Philippines from 2019 to 2020. Prior to that, she served as the General Manager at GuavaPass from 2015 to 2020. During her time at GuavaPass, she gained significant experience in managing operations and scaling the business within the health and fitness sector in the Philippines.
Education and Expertise
Samantha Rodriguez earned her Bachelor's degree in Business, Management, Marketing, and Related Support Services from Ateneo de Manila University, where she studied from 2009 to 2013. Her educational background has provided her with a strong foundation in business principles, which she has applied throughout her career in the health, wellness, and fitness industry. Her expertise in social media marketing and e-commerce strategies has been instrumental in her professional achievements.
Background in Health and Fitness Industry
Samantha Rodriguez has a strong background in the health, wellness, and fitness industry, which she has leveraged to innovate e-commerce strategies at Kumu. Her experience in this sector has equipped her with the knowledge and skills necessary to develop effective marketing campaigns and enhance user engagement on digital platforms. She has a proven track record of scaling businesses within the tech industry in the Philippines.
Achievements in E-commerce
Throughout her career, Samantha Rodriguez has demonstrated a proven track record of scaling businesses in the tech industry, particularly within the e-commerce sector. At Kumu, she has played a key role in expanding the company's e-commerce platform, significantly enhancing user engagement and transaction volume. Her strategic approach to marketing and digital strategies has contributed to Kumu's growth and increased market presence in the Philippines.