Yinhan Chen
About Yinhan Chen
Yinhan Chen is a Project Manager with a strong interest in global advertising, leveraging an international background and extensive experience in creative design. Currently working at Kumu, Chen has previously held roles at BladesTrades, Bravo Supermarkets Inc, and Ally, while holding degrees from King's College London and Michigan State University.
Work at Kumu
Yinhan Chen has been employed as a Project Manager at Kumu since 2020. In this role, Chen focuses on overseeing project development and ensuring that objectives align with the company's goals. The position requires effective communication and coordination among team members to deliver successful outcomes. Chen's experience in project management contributes to Kumu's operational efficiency.
Current Internship at BladesTrades
Since 2019, Yinhan Chen has been working as a Marketing & Advertising Analysis Intern at BladesTrades in East Lansing, US. This internship has provided Chen with hands-on experience in marketing strategies and advertising analysis. The role involves evaluating market trends and consumer behavior, which enhances Chen's understanding of the advertising landscape.
Previous Experience in Account Planning and Data Analysis
Yinhan Chen has gained valuable experience through previous internships. In 2018, Chen worked as an Account Planning Intern at Bravo Supermarkets Inc in Chongqing City, China, for three months. Additionally, Chen served as a Data Analyst at Ally in the Greater Detroit Area for another three-month period in 2018. These roles contributed to Chen's skills in account planning and market analysis.
Education and Expertise
Yinhan Chen holds a Master's degree in Digital Culture and Society from King's College London, which was completed from 2019 to 2020. Prior to this, Chen earned a Bachelor's degree in Advertising from Michigan State University, studying from 2015 to 2018. This educational background provides a strong foundation in both theoretical and practical aspects of advertising and digital culture.
International Background and Interests
Yinhan Chen possesses an international background that informs a strong interest in advertising within a global context. This perspective enhances Chen's ability to approach marketing challenges with a diverse viewpoint. The combination of international experience and academic knowledge positions Chen as a valuable asset in the advertising field.