Ellen Goldberg
About Ellen Goldberg
Ellen Goldberg is an Optimization and Analytics Manager at Lamps Plus, where she has worked since 2017. With a background in data mining and analytics, she has held various roles in e-commerce and digital marketing, contributing to her expertise in online retail technology and search engine marketing.
Work at Lamps Plus
Ellen Goldberg has been employed at Lamps Plus since 2016, initially serving as a Senior Web Analyst before advancing to the role of Optimization and Analytics Manager in 2017. In her current position, she focuses on enhancing website performance and user experience. Her responsibilities include managing site search and taxonomy, which involves organizing website content effectively. She utilizes various tools, such as SiteCatalyst for web analytics and Power Reviews for customer engagement, to drive optimization efforts. Her tenure at Lamps Plus spans over seven years, during which she has contributed significantly to the company's online retail strategies.
Previous Experience
Before joining Lamps Plus, Ellen Goldberg held several positions that contributed to her expertise in analytics and e-commerce. She worked as a Senior Ecommerce Analyst at Harbor Freight Tools from 2010 to 2016, where she focused on improving online sales performance. Prior to that, she served as a Paid Search & Analytics Manager at Native Remedies, LLC from 2006 to 2010. Her early career included roles as an Internet Marketing Specialist at Marketing Concepts and a Web Marketing Assistant at Random Access. These experiences have equipped her with a comprehensive understanding of digital marketing and analytics.
Education and Expertise
Ellen Goldberg holds a Master of Library and Information Science (MLIS) degree with a focus on Information Architecture from Florida State University. She also earned a Bachelor of Arts in Communication from Florida Atlantic University. Her educational background provides a strong foundation for her work in data mining and data visualization, enabling her to extract insights from large datasets. Additionally, her expertise includes managing site search and taxonomy, which enhances user experience on websites.
Skills and Tools
Ellen Goldberg possesses a range of skills that are essential for her role in optimization and analytics. She has experience with Magento, a widely used e-commerce platform, which indicates her proficiency in online retail technology. Her expertise extends to search engine marketing, where she promotes website visibility in search results. She employs tools such as SiteCatalyst to analyze website performance metrics and Power Reviews to enhance product credibility through customer feedback. These skills contribute to her effectiveness in driving digital marketing strategies.