Scott Rosenbloom
About Scott Rosenbloom
Scott Rosenbloom is the Senior Marketing Director for Internet Marketing at Lamps Plus, where he has worked since 2016. He has over 20 years of experience in marketing, focusing on performance-based and brand-driven campaigns across various channels.
Work at Lamps Plus
Scott Rosenbloom has been with Lamps Plus since 2007, holding various positions that reflect his expertise in internet marketing. He currently serves as the Senior Marketing Director (Internet Marketing), a role he has occupied since 2016. In this capacity, he oversees the optimization of performance-based and brand-driven marketing campaigns across multiple channels, including programmatic, media, and affiliate marketing. Prior to this, he worked as the Director of Strategic Partnerships from 2011 to 2016 and as the Senior Internet Marketing Manager from 2007 to 2011. His tenure at Lamps Plus spans over 16 years, contributing significantly to the company's marketing strategies.
Education and Expertise
Scott Rosenbloom earned a Bachelor of Arts degree in American Studies from Brandeis University, where he studied from 1994 to 1997. His educational background provides a foundation for his extensive career in marketing. With over 20 years of experience, he has developed expertise in various marketing strategies, including CTV/OTT, dynamic video, and influencer marketing. His role also involves leading contractual negotiations and procurement for vendors utilized by the marketing team, showcasing his comprehensive understanding of the marketing landscape.
Background
Before joining Lamps Plus, Scott Rosenbloom held positions that contributed to his marketing acumen. He worked as an Online Media Manager at Oemtec LLC from 2003 to 2004 and as a Business Development Manager at J2 Global Communications from 2002 to 2003. These roles helped him build a solid foundation in online media and business development, which he later applied to his work at Lamps Plus. His career trajectory reflects a consistent focus on marketing and strategic partnerships.
Achievements
Scott Rosenbloom has played a pivotal role in driving growth for LampsPlus.com, recognized as the nation's largest lighting retailer. His leadership in managing marketing strategies and overseeing diverse campaigns has contributed to the company's success in the competitive retail market. With a focus on performance-based marketing, he has effectively optimized campaigns to enhance brand visibility and customer engagement over his extensive career.