Lancey
Lancey is a Toronto-based B2B company that provides a behavioral product experimentation platform, utilizing AI to automate growth experiments for enterprises.
Company Overview
Lancey is a B2B enterprise solutions company based in Toronto, ON, Canada, with a remote team structure. Founded as part of the Y-Combinator S22 batch, Lancey specializes in creating personalized campaigns using enriched first-party product data. The company integrates data from over 50 sources including major platforms like Google BigQuery, Mixpanel, Confluence, Slack, Databricks, and Intercom. Lancey's services are designed to automate and optimize product growth experiments by leveraging AI and machine learning technologies.
Services
Lancey provides a behavioral product experimentation platform aimed at automating growth experiments without manual A/B testing. The platform allows users to set objectives and automatically generates experiments that target activation, retention, and conversion. Its AI-driven approach helps to identify high-value actions and craft personalized experiments. Additionally, Lancey offers SDKs for programmatic recommendations within products and integration with analytics tools and data warehouses. The platform is designed to elevate the growth function of organizations, automating the entire process of running growth experiments.
Product Features
Lancey's platform offers several key features designed to support B2B enterprises. It combines data from over 50 sources, integrating directly with data warehouses and analytics tools for seamless data import. The platform provides personalized campaigns requiring no setup and includes SDKs for enabling programmatic recommendations within products. It uses AI to optimize product funnels by analyzing user behavior, identifying high-value actions, and suggesting personalized experiments. Lancey's platform also offers beta access for users interested in trying out its features.
Integration and Data Sources
Lancey integrates directly with a broad range of data sources, eliminating the need for manual data import. The company supports integration with product analytics tools, data warehouses, CRMs, and other key platforms such as Google BigQuery, Mixpanel, Confluence, Slack, Databricks, and Intercom. This seamless integration allows Lancey to leverage enriched first-party product data to create effective personalized campaigns and automate the growth experimentation process. This comprehensive data integration is critical for providing actionable insights and running optimized growth experiments.
Beta Access and User Onboarding
Lancey offers beta access for users who want to explore the platform's capabilities before a full launch. Interested users can sign up for immediate access, allowing them to experience the AI-driven growth experiments and behavioral product experimentation platform firsthand. This early access supports organizations in understanding how Lancey can enhance their growth functions by analyzing user behavior and automatically suggesting and launching product growth experiments. The company's user onboarding process ensures a seamless entry into using the platform, requiring no initial setup.
