Dayana Martínez Pérez
About Dayana Martínez Pérez
Dayana Martínez Pérez is a UX/UI Product Designer with experience in creating brand strategies and enhancing user engagement. She currently works at LF Proyectos y Estrategias Digitales and lapzo, focusing on strategic content and visual design.
Work at LF Proyectos y Estrategias Digitales
Dayana Martínez Pérez has been employed at LF Proyectos y Estrategias Digitales since 2016, serving as Brand & Content Strategies. Over the course of eight years in this role, she has focused on generating credibility through strategic content and visual design. Her work aims to create consistent brand experiences across various channels, enhancing user engagement and ensuring brand relevance.
Work at lapzo
Since 2022, Dayana Martínez Pérez has been working as a UX/UI Product Designer at lapzo, a company under Lernit, located in the Monterrey Metropolitan Area. In this role, she applies her expertise in user experience and interface design to improve product usability and engagement, focusing on understanding user interests.
Previous Experience at Cura Deuda
Prior to her current roles, Dayana worked as a Creative Designer at Cura Deuda from 2019 to 2021. During her two years there, she contributed to various design projects, enhancing her skills in visual communication and brand strategy.
Education and Expertise
Dayana Martínez Pérez studied at Instituto Universitario de Diseño Las Mercedes, where she earned a TSU in Diseño Gráfico from 2009 to 2013. Additionally, she studied English at the British Council from 2021 to 2022, achieving a Pre-Intermediate II level. Her educational background supports her expertise in creating engaging and relevant brand experiences.