Hayden Yates
About Hayden Yates
Hayden Yates is an Associate Manager of Marketing with a background in marketing analysis and copywriting. He has worked for several companies, including Drive Social Media, Acadia Healthcare, and GEODIS, and currently holds a position at Latch.
Work at Latch
Hayden Yates serves as the Associate Manager of Marketing at Latch since 2023. In this role, Yates is responsible for managing creative staff and overseeing the design and production of marketing collateral. Yates leads cross-functional teams and directs website design, ensuring alignment with marketing strategies. This position emphasizes data-driven marketing results and addresses the specific pain points of target audiences.
Previous Experience in Marketing
Prior to joining Latch, Hayden Yates worked at GEODIS as Associate Marketing Manager, Demand Generation from 2022 to 2023. In this capacity, Yates focused on demand generation strategies. Before GEODIS, Yates held the position of Marketing Analyst at Acadia Healthcare from 2020 to 2022, where analytical skills were applied to enhance marketing efforts. Yates also gained experience as a Copywriter intern at Drive Social Media in 2019 and as a Data Analytics intern in 2018.
Education and Expertise
Hayden Yates earned a Bachelor of Applied Science in Marketing & Strategic Communication from Fontbonne University, completing the program from 2017 to 2019. Yates has developed expertise in various marketing tools, including Pardot, Salesforce, SEMrush, Google Ads, RollWorks, and Excel. This skill set supports the analysis of advertising performance and contributes to effective marketing strategies.
Background in Data Analytics
Hayden Yates has a background in data analytics, having worked as a Data Analytics intern at Drive Social Media in 2018. This role provided foundational experience in analyzing data to inform marketing decisions. Yates's strong interest in attribution and data-driven marketing results reflects a commitment to leveraging analytics for improved marketing outcomes.