Michelle Leong
About Michelle Leong
Michelle Leong is the Team Lead for Enterprise Success at Latch, where she has worked since 2018. She has a diverse background in project management, media planning, and marketing, with previous roles at companies such as Cater2.me and UM Worldwide.
Current Role at Latch
Michelle Leong serves as the Team Lead for Enterprise Success at Latch, a position she has held since 2018. In this role, she manages a significant budget of $25 million across 20 digital advertising campaigns. Her responsibilities include executing, managing, and optimizing campaigns using third-party Ad Serving systems to align with client objectives. She also trains and oversees the daily tasks of the team's Assistant Media Planner, ensuring effective collaboration and performance.
Previous Experience in Project Management
Before joining Latch, Michelle Leong worked as an Operations Manager at Cater2.me from 2016 to 2018 in the Greater New York City Area. During her tenure, she focused on project management, contributing to the operational efficiency of the organization. Prior to that, she held various roles in marketing and operations, including positions at UM Worldwide as a Media Planner and as an Internet Marketing Intern at Big City Chefs, Inc.
Educational Background
Michelle Leong earned her Bachelor of Arts (B.A.) in Environmental Economics and Policy from the University of California, Berkeley, where she studied from 2008 to 2012. She also completed her high school education at Mayfield Senior School, graduating with a High School Diploma in 2008. Her academic background provides a foundation for her work in project management and marketing.
Internship Experience
Throughout her career, Michelle Leong has gained valuable experience through various internships. In 2011, she worked as a Development Intern at Huntington Library for three months and as a Marketing Intern at Charles Chocolates for two months. Additionally, she served as a Sales Development and Marketing Intern at CORE Foods in 2012. These roles contributed to her understanding of marketing strategies and operational processes.
Skills in Campaign Management
In her current position and previous roles, Michelle Leong has developed strong skills in campaign management. She efficiently analyzes partner performance throughout campaigns and provides insights through post-campaign analytics reports. Additionally, she is responsible for developing and distributing Requests for Proposals (RFPs) based on client briefings and historical performance, showcasing her ability to align marketing strategies with client needs.